Virtual beauty: digital makeup sampling via a smart mirror or AR app

Bonus: they will result in some awesome consumer-generated content too. Here are 5 brand activation ideas that will turn heads and help both emerging and established beauty brands connect with consumers one-on-one. With statistics showing that 98% of attendees are more likely to purchase a product following an activation, investing in experiences is well worth it. And because beauty is so visual by nature, brands are smart to capitalize on the revenue-generating benefits of executing a live experience. New beauty brands, such as Fenty Beauty, have used live video, pop-up shops, and more to build massive social communities.Īnd while these tactics have resulted in significant followings, connecting one-on-one with customers is critical in giving beauty brands a tangible presence and strengthening emotional connections. The use of hashtags, images, and video tutorials has resulted in increased transparency and visibility asking customers for feedback and contributions to the brand conversation has strengthened the intensity of the connection with their audiences. From beauty-focused events to social media idea-sharing, these brands’ emphasis on interaction and engagement has led to an energized, engaged community of followers and customers. The beauty industry loves getting hands-on with its audience.

Digital activations ideas