“It just really annoys me to no end that people bet against us,” he said. And without endorsing any particular stock price, he said it would be a mistake to root against the company. In the interview, he said he had started following “1,000 apes” on Twitter - referring to Reddit investors - because he wanted to stay in touch with investor sentiment. On June 3, the cinema circuit’s CEO appeared on “Trey’s Trades,” a YouTube show for retail investors.

… The warnings do nothing except feed the frenzy of the fake news.”Īnd AMC chief Adam Aron has sometimes encouraged the Reddit crowd.

“It may be volatile, but it’s going to swing back up again because it has to. “This is an army behind this,” says Jessica Thalls Rivera, 31, a spokesmodel from Las Vegas, who is hoping that her AMC investment will help her put a down payment on a house. That did nothing to dampen the frenzy - indeed, the stock price more than doubled after the warning before dropping sharply and then shooting up again. But on June 1, the company issued an extraordinary warning to its investors, advising that AMC’s valuation had become detached from reality, and that retail investors risked incurring “substantial losses.”

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